Enterprise Florida, the Sunshine State’s public-private economic development agency, this week rolled out a “Florida is Ready” ad campaign with an April 6 buy in the Journal of Commerce; the ad also will appear in the Los Angeles Times and in the nine-publication Los Angeles News Group (which is owned by the same parent company as the Bay Area News Group).
And on Thursday, Enterprise Florida released a radio ad which will run on Los Angeles stations in advance of Scott’s visit this coming Sunday and Monday. Here’s the script:
“This is breaking news from the state of Florida. Are you a business owner sick of high taxes? Are you facing burdensome regulations that are hindering your ability to compete and succeed globally? California has the nation’s highest personal income tax rate, the highest state sales tax, and one of the highest gas taxes. Florida Gov. Rick Scott is leading a delegation to California to meet with companies to tell them why Florida is the best place to do business. With no state income tax, no capital gains tax, a business tax that continues to drop and a business-friendly attitude, businesses can keep more of the money they make in Florida. If you’re looking to relocate and expand your business, look no further than the Sunshine State. Gov. Scott wants your company to succeed in Florida.”
“We are excited to travel to California next week to tell California companies why they should do business in Florida, including all of the great reasons for California shippers to consider sending their goods through Florida ports,” Scott said in a news release.
“With our low-tax, business friendly climate and our commitment to investing in our transportation infrastructure, Florida is ready to welcome more job creators to our state,” he added. “In comparison, California has some of the highest taxes in the country and is ranked 50th in regulatory freedom. Elected officials in California are not making it easier for businesses to succeed, and I look forward to meeting with California companies next week as we continue to work toward making Florida the global destination for jobs.”
Scott’s rhetoric aside, California led all other states in job creation in the 12 months ending Jan. 31. Texas, from which Gov. Rick Perry also has come to California seeking to poach jobs, and Florida ranked second and third, respectively.
Perhaps Scott is mostly just looking for a vacation from his worries. He took flak recently for banning state agencies from using the phrase “climate change,” and this week backed off his support of Medicaid expansion, an apparent flip from the previous flip he did on that issue two years ago.