CIF, Time Warner reach TV deal

The California Interscholastic Federation announced today that it has agreed with Time Warner Cable on a 15-year deal to televise Regional and State Championships throughout the state of California.

You can read the release here.

“We are excited for this opportunity to work with Time Warner Cable,” CIF Executive Director Marie M. Ishida said in the release. “They have made a commitment to air championship sporting events that include teams throughout the State. This unprecedented partnership will bring exposure to CIF schools and athletes like never before.”

The release does not mention regular season contests, but the Los Angeles Times reports that Time Warner and the CIF are still negotiating over potential involvement in those and section playoff events.

Ben Enos

  • Prep Fan

    So apparently this is for all sports and not just football. They have the contract for all internet broadcasts as well, which will most likely be a bigger deal in future years of this 15-year agreement

  • HS fan

    This is terrible for kids. What is going to happen when somebody loses the game on a fumble or grounder between the legs. All CIF cares about is money. Student-Athlete my ass.

  • ebal fan #2

    HS FAN- You are half right; yes, all CIF cares about is money and no this is great for kids. What about when they hit a home run to win a game? This isn’t rec league.

  • HS fan

    I wonder when high school athletes are going to start demanding payment. How much money you think CIF is making off them? I wonder when jersey sales will start?

  • s1lverngreen

    HS fan,
    I have to admit, DLS has taken a bit out of my wallet when I hit their store…I can only imagine! On a serious note, CIF should offer some transparency with revenue generated and how it’s distributed to the participating leagues or schools. Perhaps, they already do?