
Both Lennar and KB Home released reports this week and had these things to say about the housing market. From Lennar:
Stuart Miller, President and Chief Executive Officer of Lennar Corporation, said, “Market conditions have remained challenged and continued to deteriorate throughout our first quarter of 2008. The housing industry continues to be impacted by an unfavorable supply and demand relationship, which restricts the volume of new home sales and, concurrently, depresses home prices in most markets across the country.”
From KB Home’s report, CEO Jeffrey Mezger said:
”During the quarter,”Mezger continued, “we operated with significantly fewer communities than a year ago due to our concerted efforts throughout last year and into the current year to reduce inventory, consolidate or exit underperforming markets, and re-size our business to align with market realities and a slower sales pace. Looking forward, we will continue to evaluate our land investments and market positioning to provide a strong, competitive and geographically diverse foundation for growth when the housing markets recover.”
If you saw my article today, then you would know what they propose to do about he whole situation: Be Competitive. Read on:
Jim Hammett, 64, was the first person to move into Taylor Morrison’s 76-unit Sendera development in Concord in November. His three-bedroom, two-and-a-half-bath, Plan 1 home was $597,000, but in a phone call from the builder he found out that prices dropped $50,000.
“I asked if that was going to include me because I was already in contract,” he said. “They said yes.”
But Taylor Morrison didn’t stop there. When Hammett couldn’t pay more than $3,000 a month, the builder kicked in money to lower his monthly mortgage payment from $3,800 to less than $2,500 a month.
“They really wanted me to buy out here and gave me what I wanted,” Hammett, a retired police officer, said.
Forget trips to Hawaii, luxury cars and 50-inch plasma screen televisions, now builders know the only incentives that work for buyers are cheaper homes and smaller monthly payments.
I don’t know if I lament the loss of a Mercedes or a Hawaiian vacation, but it’s nice that builders understand it’s price that makes things sell faster, especially in a declining market.
Anyone else out there bought a new house lately?