ALAMEDA_ Another year, another press conference, another year where all is right with Al Davis and Raider Nation.
In 2004, Davis told us Norval Turner (he uses full names whenever possible) didn’t wear the famed colors silver and black, but if he had, he’d have worn them with pride.
Two years later, Turner was out of a job, unable to generate the running game he promised with all the talent Davis had bestowed upon him.
In 2006, Arthur Shell was just the man to lead the Raiders out of the wildnerness and into their rightful place atop the NFL.
Less than a year later, Shell was unemployed, and Davis was talking about problems with “rust” and relationships with star wide receivers that one of his favorite former players was simply unable to overcome.
Lane Kiffin was coronated Tuesday as the latest savior of the Raiders. Kiffin may be only 31 years old, but he was targeted by Davis early on. Steve Sarkisian? Came for an interview, and wanted Kiffin for his coordinator.
Only someone as sage as Davis could possibly realize Kiffin was the man he wanted all along, and he perfectly maneuvered his way to anoint the next great Raiders coach.
Word of warning to Kiffin _ who fell in line and talked about how he was “extremely excited to be Al Davis’ first choice as football coach.”
It all sounds good at the press conference. Davis is behind you 100 percent. You’re the man. The top dog. Charged with carrying the honor of the silver and black.
Three years ago, Davis talked about how much he loved Turner’s philosophy and coaching ability.
He said all that talk about Oakland really wanting to hire Sean Payton was nonsense. Payton was never offered the job, with Davis looking at the audience as if they were daft for thinking for a minute that could ever happen.
Last year, Shell was the answer. Nostaligia was thicker than maple syrup mixed with flour. A glorious day.
But it’s funny how Davis seems to let the truth slip after the fact.
Talking with the media afterward Tuesday, Davis said that, well, actually Payton had been offered the job in 2004. He didn’t take it because Bill Parcells and Jerry Jones doubled his salary and demanded he stay.
Wonder if Davis would have said the same thing if the Saints had gone 5-11 this year. I’m guessing not. Davis greatest strength used to be in making the Raiders a great team. Now his greatest strength is making himself sound good.
Davis said he could have possibly had Bobby Petrino last year, except that Petrino’s wife would have threatened him with divorce. If true, putting the personal business of Petrino in public view was unconscionable. If a lie, it’s even worse. If said as a joke, he Davis might try a smile or a disclaimer next time.
It’s a lesson for Kiffin. If he doesn’t cut it, Davis will admit at a press conference within the next couple of years that, oh, by the way, I wanted Sarkisian all along, but Pete Carroll talked me out of it.
If you walked into the Raiders press conference Tuesday with no knowledge of the situation, you’d swear 2006 was an aberration.
“It was a debacle,” Davis said. “It could not continue no matter what.”
Then you look at the record. Twelve years in Oakland, three good teams. In baseball, that’s a .250 hitter. Below average. And long enough to be a trend.
In comes Kiffin to change all that.
He came across as stiff and a little arrogant, not particularly likeable. And it may not mean anything. Bill Belichick is not exactly Mr. Personality and he does just fine.
If the process is the same as in past years, Raiders coaches are subjected to a mock press conference with those in the front office in which they are urged to push tradition and the company line. It’s a lot to absorb and more than a little awkward.
Every coach the Raiders have ever had seems much more like a real person coming off after practice and in a quick aside than they do the day they were hired.
The Raider rhetoric was all there. They were going to attack. Playmakers were going to be counted upon to make plays. They would practice hard and everyone starts with a clean slate.
Blah, blah, blah.
Kiffin made a point about talking about all the talent the Raiders had on offense.
Translation: Davis likes his players, Shell screwed them up. Nothing goes under a bus as easily as a former Raiders coach. Davis even hinted it was Shell’s fault for drafting safety Michael Huff instead of quarterback Matt Leinart.
The good decisions belong to Davis _ he took credit for Nnamdi Asomugha Tuesday _ but when things don’t go well it’s always the fault of someone else. Damn, if someone could only teach Robert Gallery to block.
Those of you thinking the wisest course of action was to part ways with malcontents Randy Moss and Jerry Porter had better get used to the idea they’re coming back. It’s Kiffin’s job to get them to play.
Oakland’s defense was good because Davis got the talent and Rob Ryan didn’t screw it up. Offense? Shell is outta here, and you’ll know soon enough which other offensive coaches are to blame once they’re dismissed.
In that way, Davis remains the same, year after year. He loves the coaches he picks until he hates them later. He was indignant with Ann Killion of the San Jose Mercury News for calling the Raiders a “black hole” for coaches, given they’ve had seven of them in a relatively short period of time.
Davis seemed to think he was making a point because Killion said the seven coaches came within a decade when it was actually 12 whole years. Twelve years? Oh, that’s different. Very different.
Never mind.
There was a bizarre exchange with the Merc’s Tim Kawakami when Davis asked him if he knew who Deng Xioping was.
“You don’t even know your own culture,” Davis said.
Davis was referring to the former leader of Communist China. Kawakami is Japanese-American. Anyone else would be subject to riducule for one of those “guess you all look alike” moments.
Davis will slide, because you dismiss it like he’s your strange uncle.
Davis was asked afterward about the employment status of personnel executive Mike Lombardi. Davis said it was a stupid question. Of course Lombardi was still employed.
Well, sort of.
As the press conference broke up and the media headed back to the work room, Lombardi was spotted jogging, missing the entirety of the press conference. A year before, he’d been sitting at the podium with Davis and Shell.
Davis conceded that yes, he’d have to do something about the well-publicized rift between Lombardi and Shell.
On January 23.
Shell has already been fired and Lombardi is jogging in exile, and now Davis says he’s got to fix things.
The person at the seat with Davis and Kiffin this time was Amy Trask, who must be at least a little uncomfortable.
As for Kiffin, who knows? He had one light moment when asked about his connection to Gruden and remarked that he wanted him to be his offensive coordinator.
Otherwise, Kiffin, although stiffly,talked a good game. Same as White, Bugel, Gruden, Callahan, Turner and Shell.
This is not to say success is impossible. Perhaps Davis is right and Kiffin has what it takes. The Raiders have a decent defense. Some progress seems inevitable. Davis insisted Tuesday Kiffin sees the “whole” of coaching much better than Gruden did when he took over the Raiders in 1998.
Of course, I also remember listening to a colleague ask Davis about Gruden when he was hired. The question had to do with whether Gruden was another Dick Vermeil, because of all the hours he put in.
No, Davis said. Gruden was better than Vermeil. He was brilliant. He could see things others didn’t see.
And that’s what Kiffin faces right now. He is perfect, yet to make a mistake. Just like every other coach Davis has hired. And this Raiders team has nowhere to go but up.
If Kiffin understands that, and has enough confidence in himself to carry out his own plan _ consequences be damned _ he has a chance.
Otherwise, it will be same time, next year.