With everybody launching and promoting video clip Web sites, it’s hard to get excited about another one. This weekend I saw Ed O’Neill (Al Bundy on “Married with Children“), in a take-off of a Christian Children’s Fund ad, talking about the poor neglected video clips that just need a few moments of your time. All you have to do is click on AOL’s video site.
The headline item today is a video of BART’s new trial of a subway video ad, which is really a bunch of slightly rearranged posters in succession along a long stretch of tunnel. In this video, unlike the ones that came with my story, some of the riders are actually looking out the window, although it’s not clear whether they’re looking at the ad or staring into the darkness.
There’s also a fascinating piece in which BART spokesman Linton Johnson and his lieutenant, James Allison, show how they communicate with the local media when news (and with it, the BART system) breaks. It has some exciting footage of the recent aerial rescue from a train that was delayed by a fire/power outage a half-mile from the Coliseum Station. It also explains how BART pagers alert transportation journalists whenever there’s a problem on the system. Funny, I could have sworn there were batteries in this thing…
While we’re talking about advertising videos, I’ve also discovered that the tunnel video ads are becoming much more common that I had thought. A version in a Japanese subway seems to be much more brightly lit than the test video between Montgomery Street and Embarcadero, which seems a little dark to catch people’s eye. Plus, I heard that the Target ad in the test had to be taken down because it was actually last year’s ad. The new ad is more brightly colored, so it may be a bit more noticeable.