I agree with Mike that this sort of expenditure is another reason people don’t trust the government with their money. Just like when a certain AC Transit executive got caught wearing a hotel robe on the Left Bank of the Seine River paid for by the quarters of janitors and food-service workers.

On the other hand $250,000 in the transit arena isn’t a huge sum and marketing isn’t cheap. You need to market these services so that, like, um, people use them. With gas prices back down, transit will need lots of marketing.

And I may be half a world away, but I might hazard that with the new economy and 8% unemployment, maybe what AC Transit really needs to do is run more neighborhood routes to places where car ownership is low. Trying to attract drivers with oxymoronic “rapid bus” service seems at this point in history to be a waste of $250,000.