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What’s that ad flashing on the freeway sign?

By dcuff
Monday, February 8th, 2010 at 12:12 pm in Uncategorized.

You’re driving down a Bay Area freeway, and a message flashed on the electronic sign overhead warns of an accident ahead and then invites you to dine at a pizza parlor. Then the sign beckons you to see a new action movie.

Does this seem a little jarring? Aren’t  these state electronic message boards for things like child abduction alerts and traffic reports?

Yes, but Gov. Arnold Schwarzenegger wants to change that with a plan to sell space on overhead freeway signs  for advertising. The idea: make money for the struggling state.

Sacramento Bee reporter Kevin Yamamura wrote of the plan in Friday’s editions.

He reports that critics worry the advertising could distract drivers and lead to accidents.  I suspect some drivers would complain of being bombarded by ads in yet other place. Advertising appears on the sides of buses and on walls of BART stations

But everyone knows the state is broke so maybe the plan will get some traction.

What do you think of the governor’s proposal? Is it a bad idea that will bother motorists, or is it a good way to make a buck? Share you ideas below.

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One Response to “What’s that ad flashing on the freeway sign?”

  1. Mike Says:

    Many people complain about traffic slowdowns when there is an Amber Alert or even just a message like “Click it or Ticket”. I think the slowdowns and additional distractions are a real concern. Personally, I am tired of trying to pay for basic services with ad dollars. We either have to pay the appropriate taxes or eliminate the services.

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