Thursday, June 16th, 2011 at 5:15 am in BART.
Wear a “Dump the Pump” ticket Thursday morning and you will have a chance to win free BART train tickets worth $20 in train fares. Another BART plan to mark the national event – showing a “dump the pump” video on message boards at several gasoline stations – bombed when an advertising rep. for the stations nixed the idea, BART says To be eligible to win the free BART tickets, you must pick up a “Dump the Pump” sticker handed out between 7 and 9 a.m. Thursday at three BART stations; downtown Berkeley, 12th Street/City Center in Oakland, and Embarcadero in San Francisco. Then you must wear that sticker between 11 a.m. and 1 p.m. Thursday and be spotted in downtown Berkeley, Oakland or San Francisco by BART officials picking the winners.
BART also will give away $500 in free BART tickets to a grand prize winner to be selected from those who post a self portrait of themselves next to gas price sign at a service station pump. The photos must be submitted to www.bart.gov/dumpthepump.
BART is taking part along with many public transit agencies in “Dump the Pump Day,” created by the American Public Transportation Association to promote public transit use, reduce gasoline use and reliance on foreign oil, and protect the environment.
The 20-second BART video rejected for the service station ad screens promoted BART’s message to ditch high gasoline prices and “Be Smart. Ride BART.” I don’t think BART officials were surprised that a message urging consumers to avoid buying fuel was rejected for places that sells fuel. BART officials are hoping to get some extra publicity message off any controversy.