Union City to launch ‘Shop Local’ program Thursday

City officials and the Union City Chamber of Commerce have scheduled an event this week to launch a program encouraging residents to shop at local businesses during the holidays and beyond.

The free discount program, Shop Local Union City, aims to reward shoppers who make purchases at at Union City stores, said Rhea Serran, a city spokeswoman. The program lowers prices for participating shoppers and directs a portion of proceeds to help fund Centro de Servicios, a Union City charity that serves 10,000 Tri-City-area families.

Shopping locally has other long-term benefits, including bolstering the city’s tax base and creating jobs for community residents, Serran said.

Shop Local Union City kicks off with an event scheduled from 11 a.m. to 2 p.m. Thursday at the Crowne Plaza Hotel, at 32083 Alvarado-Niles Road.

Free exhibitor tables will be available there for Union City businesses. To reserve a table, local merchants can contact Christine Friday, Union City’s economic development manager, at 510-675-5396 or at cfriday@unioncity.org.

For more information, visit www.shoplocalunioncity.com.

Chris DeBenedetti

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