Alameda County Water District launches social media strategy, redesigns website

I’m working on a story about the Alameda County Water District’s increased rates, which take effect Feb. 1. Until then, here’s a brief on the District’s foray into social media …

The Alameda County Water District has redesigned its website and launched a social media strategy, starting accounts on Facebook and Twitter in recent weeks.

“By reinventing our online presence, we hope to make it easier for our customers to do business with us,” said Walt Wadlow, the district’s general manager.

Agency officials said their redesigned website will allow customers to view their accounts online, report complaints and ask questions, and sign up for email and text-message notifications.

They also plan to use Facebook and Twitter to post information about water quality, upcoming public meetings, project updates and water supply emergencies.

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Chris DeBenedetti

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