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Warriors New Logo

gswlogo2

Now, every night will be throwback night for the Warriors.

The Warriors  have changed their logo to a modern take on the old City logo, which was the same colors but had the cable car on the inside. I am much more a fan of forward movement instead of all the nostalgia. Old logos and uniforms are tight because they are historic. Bringing them back makes them no longer historic, and lose their appeal. It’s like Digital Underground. When I hear Humpty Hump, I get juiced because it is a classic. It reminds me of fun times back in the day. But if Digital Underground came out with an album, I wouldn’t want to hear it – unless it was innovative and new.

With that said, I think the uniforms – if they are anything like the logo – will be cool, in a Boston Celtics kind of way. Simple. Classic. Would be hot if they threw some black in it.

What do you think?


Marcus Thompson

  • Leftshot

    I can’t believe they’re spending time, money and management time creating a new logo in the middle of selling the team. If ever there was symbol of the inexhaustible incompetence of the current ownership and front office, this is it!

  • ska

    I would prefer it if they’d go back to using either “The City” logo, or the logo they used during the Chris Mullin years. But it’s a heck of a lot better than their current logo, I’ll give you that.

  • Erkle

    It’s the new eastern span – does that mean they’ll stay in Oaktown?

  • wildcats

    I do mind the change. The concept works for the Bay Area, but how soon will it be the SF Warriors with new ownership coming to town, and with a new arena?

  • Rich Olmstead

    This, kind folks is truley perfect. If they ever move back to “The City”, that name can also be added. This should have been their logo ever since they left San Francisco.

  • B-Ball loco

    I didn’t like the old lightning guy any better…and his name was Thunder so with OKC “stealing” that from under them what were they to do? I hope they have better color schemes than just blue yellow.

  • robert rowell

    this stinks. but like others have said, they can’t even put a competitive team on the floor, who would expect them to be able to dress them? if they’re d-leaguers, they might as well dress like it.

    this looks like something from the wnba or the mls or something. like something a freshman at the art institute would design. the new bay bridge will be finished in, what, 2014? this logo won’t even be around by then.

    see, now i think cohan and his monkeys are just thumbing their noses at us. “ah hahaha. let’s see those 15,000 losers we convince it’s a great time out wear that! Scream for that cold pizza! I SAID SCREAM!”

  • Geneff

    Horrible idea, as usual. I hope the Warriors are not planning on going into the site-seeing business, or worse – jump!
    OK bridge logo for clip art or high school team. But what does this logo have to do with basketball or the Warriors.
    Please go out and hire an art director or graphic designer.

  • Warren

    Black and gold would be tight. Sorta like the Raiders a bit. But then again… Raiders fans are insane.

  • Cranky Teacher

    Copperplate might be lazy but it is a nice font.

    The old City logo is popular precisely because it doesn’t look like any other sports logo — classic and sophisticated like San Fran. And it is retro.

    I agree with Marcus that going full on with retro is a mistake, though. Plus, as others have said, this span isn’t even built yet!

    I would probably have gone with something iconic that a “warrior” would use, like a spear or shield, but then I guess they probably worried about appearing to support violence…

  • D

    digital underground was garbage, except for the brief time they had Pac of course.

  • Cranky Teacher

    No draft news for us junkies? C’mon, Marcus!

  • not happy

    Should have kept the “The City” logo and changed the color from yellow to gold. Gold with Royal Blue. We’re not the Yellow State Warriors, man! I agree with the previous post that we should wait for the new owner and his crew to make that decision. This new bridge is screwed up anyway. Mind as well put the “S” curve on the jersey. Darn, all that hype for this p.o.s. Next time, let the fans submit their designs and the winner receives season tickets. Now that’s a winning idea.

  • Kyle G.

    The logo kinda looks like the sail on Ellison’s boat.

    Coincidence??????

  • Tommyo

    To ‘Incredible’, the guy that said that the bridge is not intimidating:
    Here is your quote;
    “Our logo is a blue bridge? Seriously? I’m sure other teams will tremble in fear at the sight of the SF Blue Bridges coming to town!”
    let’s think about other intimidating NBA logos for a sec. Let’s start with the top two teams; The purple and yellow Laker logo, hmmm pretty damn intimidating! A green three leaf clover or leprechaun, hmmm pretty damn intimidating!
    Dude, think about all the NBA logos. Are any of them intimidating?!!!
    Maybe one, The Timberwolves. One thing I would say the NBA logos have done better than any other sport has captured the historical significance of their region (or former region) better than any other sport.
    Finally we get back to our Historical significance with this new logo. After all, what did thunder and lightening have to do with the GOLDEN STATE Warriors to begin with?
    Incredible, you have no clue about the Warriors and their significance to the Bay Area. Thats incredible!

  • DB4109

    MAN! Please bring back the home GOLD uniforms like the old days when the warriors were real warriors. Wear Whites on home Sundays like the A’s did back in the days. Royal Blue on the road. BRING BACK THE ORIGINAL COLORS PLEASE! Who knows we might get PLAYERS like Phil Smith, Keith Wilkes, and Rick Barry again.

  • Warriors B. Good

    Marcus, since I now know you’re concerned, Digital Underground released an EP this year entitled The Greenlight EP, featuring the hit single Hyphy Hump.

  • Billy Owens

    Should have kept the “The City” logo and changed the color from yellow to gold. Gold with Royal Blue.

    I agree with this. Just add a bit more depth and definition to the “The City” logo, put Warriors around it and call it a day. I like the new colors but I’d like the yellow to be slightly darker goldish.

  • Pittsburg Pirates

    Your based in Oakland, for now; whats up with the bridge? And why do all the teams in the the east bay want to move? Oakland A’s: I think you all should pull a nets and put your logo outside giant stadium
    Radiors: Drop your quaterbacks and put som reconizable people on the squad, it’s boring playing madden 2005 on xbox 360 because 2009 and 2010 has no good players for the radiers Warriors: drop the goldenstate part, keep the W, and stay in oakland Oakland: build another stadium and hire more cops

    problem solved

  • Madman Mike

    Team Blue and Gold needs to go back to the future and embrace their past with the old Warriors Indian feathers logo! That was the best and still is. I’m part native American and it sure doesn’t offend me. Get over it. San Diego State continues to honor the Aztecs in a respectful way, why can’t G-S-W do the same? They can do it and while there at it, why don’t they tell Stanford to bring back the Indian. The Cardinal the worst mascot in sports. In fact, there is no mascot. A tree? What!

  • http://www.myspace.com/526067581 Steven Berliew

    Great style may be good to some, but to some others, it’s garbage. Trust us, we have now suffered our share of varying views on our very own design work…