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Learn how downtown El Cerrito was different in the 1940s

By Chris Treadway
Wednesday, January 2nd, 2013 at 11:22 pm in Contra Costa County, El Cerrito, History.

An early photo of Miefer's Furniture from the collection of the El Cerrito Historical Society, courtesy of the Kiefer family.

For most of the 20th century, Kiefer’s Furniture was the anchor store at the busiest intersection on what was once the busiest commercial block in El Cerrito.
In its earlier days, as seen in the photo above, the store sold divan chairs and other furniture, plus other assorted goods — such as tricycles and records.

Kiefer’s later strictly sold furniture, with this ad from the mid-1960s changing with the times by offering a recliner instead of a divan chair.

Harry Kiefer, who grew up in and later worked at and managed the family business, will talk about the 1940s and the concentrated business district in the blocks just after the Alameda-Contra Costa County line at 1:30 p.m. Jan. 13 at the Open House Senior Center, 6500 Stockton Ave.

The talk is part of the annual meeting of the El Cerrito Historical and is free and open to the public.

The society will also present recent accomplishments and goals, elect officers and discuss a hike in dues.

For details contact Dave Weinstein at 510-524-1737 or davidsweinstein@yahoo.com.

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