Part of the Bay Area News Group

El Cerrito 1938: A full day’s cinema entertainment for a dime

By Chris Treadway
Thursday, January 31st, 2013 at 4:40 pm in Art and entertainment, El Cerrito, History.

The Saturday kiddee matinee at the Cerrito Theatre on the weekend of March 18, 1938 had a full day’s entertainment for a dime.


The bill included “The Robin Hood of El Dorado,” a 1936 MGM feature about 19th century Mexican outlaw Joaquin Murietta. Local legend has it that Murietta once hid out from the pursuit of authorities in the area later known as El Cerrito.

Along with the main feature was a two-reeler with British child star Sybil Jason, a Three Stooges short and a Popeye cartoon, along with free beanies for the kids.

Quite a bargain even in the Great Depression — provided you could keep the children away from the snack counter.
cerritotheater03181938

Here’s the trailer for The Robin Hood of El Dorado

Robin-Hood-Of-El-Dorado-The-Original-Trailer-.html

[You can leave a response, or trackback from your own site.]

  • John Stashik

    That would make a nice Rialto Cerrito classic. Maybe they’ve already done that?