1938: Rodeo time in El Sobrante, starring cowboy Montie Montana

A 1938 ad for the Contra Costa County Horse Show and Rodeo, starring famed cowboy and trick roper Montie Montana.

The organizers of the the Contra Costa County Horse Show and Rodeo at Castro Ranch in El Sobrante, a benefit for the county recreational summer camp, pulled out all the stops by featuring star cowboy attraction Montie Montana, the famed rope trick artist who had already started a movie career in Hollywood.
Montana’s acting credits include “The Man Who Shot Liberty Valance” (1962) and “The Man From Frisco,” a fictionalized story based on Henry J. Kaiser that was shot at the Kaiser Richmond shipyards in 1944.
Montana, who died in 1998, was well known for his rope stunts, with the most infamous coming when he roped Dwight Eisenhower during the 1953 presidential inauguration (below). According to his biography on imdb.com, the Secret Service was not happy about the stunt. At bottom is a video of Montana in the 1953 inaugural parade.

Chris Treadway