In 1930 Pacific Telephone & Telegraph welcomed visitors to its central office (pictured below).
Berkeley had an estimated population of 85,000 in 1930 and the University
This building, seen in 1938, is still in use, but not for automotive purposes. Can you ID the location?
Photo courtesy John Stashik.
Photo courtesy John Stashik.
The lower end of Solano in Albany. The movie on the marquee was released in 1948.
Food Bowl newspaper ad from 1956
These images were scanned from an envelope of Oakland Tribune negatives, though the exact nature of the photo assignment is not noted. The poster in the store window promotes pro wrestling at the Richmond Auditorium, with all-time San Francisco 49er Leo Nomellini as one of the featured grapplers.
The sticker in the back window of the Chevy says “This car owned by the bank.”
The city will mark 100 years since incorporation by dedicating a time capsule on Aug. 23
Clipping courtesy El Cerrito Chamber of Commerce.
Southeast corner of The Alameda at Hopkins today and in 1950, when there was a Mobil
station on the corner, now Chevron.
Hopkins Street at The Alameda in Berkeley looks much the same in these views from 1950 and today. Sure, the cars have changed, power lines are not visible, potholes are larger, home prices have increased dramatically, and there’s now a traffic signal, but the visual landmarks are there and even many of the trees don’t seem much larger.
The intersection has long had a charm because of its neighborhood gas station, which retains much of its original architecture, even though some modern pump islands have been added. Neighborhood service stations of this type are increasingly rare, particularly in Berkeley.
But as these photos show, there were once competing neighborhood stations across the street from each other. The Standard Oil station, predecessor to today’s Chevron, was once on the north side of the intersection, and a Mobil Oil station was on the south corner. The Chevron station today is on the south corner and a home occupies the north corner. Also note the interesting diamond pattern in the crosswalk in 1950.
Northeast corner of The Alameda at Hopkins Street today and in 1950, when the Standard
(Chevron) station was on the corner.
Locals have long puzzled over why El Cerrito is named for a landmark not only outside the city limits, but actually in another county.
But that was not the reason the city received a request that it change its name this month in 1949. The request came from the desert city of El Centro, the Imperial Valley county seat. El Centro, founded more than a decade before El Cerrito, claimed that mail addressed to one city or the other was being misdelivered, as the Oakland Tribune’s “Daily Knave” column reported on July 20, 1949.
The claim was that the United States Post Office had incurred a cost of $1,000 forwarding errant mail (see below), a cost that officials in El Cerrito scoffed at as minor (see below) in turning down the name-change request.
El Cerrito, on the other hand, could be justified in requesting that an unincorporated community in Riverside County that shares its name adopt another title. But no such request has been made and when we visited the namesake a few years back and asked about misdelivered mail, we were told it happened, but was rather rare. Maybe handwriting has improved over the years.
El Cerrito, which had just turned 30 years old two years earlier, received a slap in the face this month in 1949 when the Southern California city of El Centro suggested that it change its name. (Never mind that an unincorporated community in Southern California in Riverside County already shares the name.)
Here’s what the Oakland Tribune reported in July of 1949:
A car, a streetcar and a giant urn, right, co-exist on Arlington Avenue at Thousand Oaks in Berkeley in 1947.
It may be hard to believe now, but the neighborhoods around
The front page of the Richmond Independent announces the death of
President Franklin Roosevelt. Courtesy Richmond Museum of History.
President Franklin D. Roosevelt,